WOMEN'S SWIMSUITS Back in Stock! Although an amount has not been announced, Nike did send out a press release detailing its decision to sell Hurley. They predicted Nike would force Hurley to sell its edgy clothing in more mainstream stores, which can ruin the street credibility of a brand in an industry where big is often associated with bad.

Nike bought Hurley on May 12, 2004, for an undisclosed amount. Some also predicted that fickle teens would drop the label when they discovered Nike was behind it.
HURLEY FACE MASKS Available now! New York-based Bluestar Alliance is a brand management company which counts Bebe, Yak Pak, Limited Two, Kooba, John Vass and Catherine Malandino among its portfolio. Nike Inc. announced today that it has sold surf brand Hurley to management and licensing firm Bluestar Alliance. My Cart Close.

translation missing: en.customer.login.user_login_text (0) Men. EU; HURLEY FACE MASKS Available now! (RTTNews) - NIKE, Inc. (NKE) announced a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC.

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Nike has had ownership of the company for the last 17 years handling everything from Licensing and branding to being their marketing specialist. Hurley designs, markets and distributes surf … US. Now, Bluestar Alliance LLC. Now, anonymous sources cited by Reuters say that the world's largest sportswear manufacturer is looking for opportunities to sell the company founded by Bob Hurley. Virgil Abloh Discusses Upcoming Nike Projects. Wednesday, 30 October 2019 Overnight news out of Beaverton, Oregon, is that Nike have reached an agreement to sell Hurley to Bluestar Alliance LLC for an undisclosed amount.

Hurley, who is 46 and considered one of the titans in the surfwear community, said in an interview Thursday that he decided to sell his company to … Nike Sells Hurley After 17 Years. will be taking over as early as December! The truth is that, in 15 years, the multinational corporation was never able to use its worldwide marketing muscle to boost the sales of the iconic surf brand. Hurley still sells its merchandise online, of course, but the brand's lack of presence in brick-and-mortar stores likely says a lot about the brand's current appeal among consumers. US CA. BEAVERTON, Ore.-- (BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) announced today it has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC.

Nike Inc. on Tuesday said it will sell its Hurley surf brand to Bluestar Alliance LLC. Nike has agreed to sell its Hurley brand to Bluestar Alliance. New Releases ; USA Collection; Team Pro Series; Surf & … Terms of the deal were not disclosed, but it is expected to close in December. Explore the latest Hurley board shorts, wetsuits, swimsuits and more.
Oct 29, 2019 5:31PM EDT (RTTNews) - NIKE, Inc. (NKE) announced a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. WOMEN'S SWIMSUITS Back in Stock!

Terms of the transaction, which is expected to be completed in December, are not being disclosed. Like the recent Rip Curl sale, it's been an open secret that Nike were looking to offload Hurley.