The new seal is a vital part of our vibrant new brand identity and represents a major milestone for us, following the 2018 merger between the Rainforest Alliance and UTZ, and the development of our new organizational strategy.

It is a recognizable seal, which when combined with the FSC label serves as proof of our commitment to sustainability. The seal, which in the end is going to replace the current one as well as being Rainforest Alliance Certified™, and the label UTZ certified. The business offers consumer-facing products that bear the Rainforest Alliance Certified seal and that are available for direct purchase.

The Rainforest Alliance Certified seal is featured directly on the product or its packaging. What does it mean to be Rain Forest Alliance Certified? The Rainforest Alliance Certified™ seal is awarded to farms, forests, and businesses that meet rigorous environmental and social standards.

All three marks (the new seal, the old Rainforest Alliance Certified™ seal, and the UTZ label) belong to one and the same family—the Rainforest Alliance. A Rainforest Alliance Certified farm is one that complies with 10 standards set in place by the Sustainable Agriculture Network (SAN). Product packaging and other promotional materials using the seal must be submitted for review and approval through the Rainforest Alliance’s Marketplace 2.0 portal. In may of this year, the Rainforest Alliance has also launched his new label, which can be used in the packaging of products and promotional materials, as from 1 September 2020. The business is in compliance with our Use of Seal Guidelines.

Learn More You can find design files for the new seal on the “Trademarks & Labeling” tab. The Rainforest Alliance seal appears on all of our FSC certified product packaging and sales materials, because it allows us to share our common cause with customers. In cases where the product does not have packaging, featuring the seal on price tags, hang tags, or point-of-sale … The Standard is built on these important principles of sustainable farming: