— Stranger Things (@Stranger_Things) October 25, 2017. Long before Stranger Things had a marketing budget to pair up with Eggo for a Super Bowl ad, the hit show relied heavily on the oldest form of marketing, word-of-mouth. Some brands honored Barb, others got creative with The Upside Down concept. Fans of the Stranger Things have anticipated Season 2 since the moment they finished Season 1. In season 1 of Stranger Things, Netflix portrayed the character “Eleven” being obsessed with Eggo waffles. Netflix has undertaken multiple efforts to make sure audiences tune in to the show’s newest episodes. Now that you’ve had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.. For season 2, Kellogg’s and Netflix collaborated more. Make it interactive. Channel nostalgia through social media. Netflix's "Stranger Things" serves as a tribute to the 80s classics that captivated a generation. The acclaimed series chronicles the small-town search for a young boy suddenly gone missing. Like today’s digital marketers, direct mail marketers aimed to achieve 2 things: reach the customers with the most interest in their product; and get those customers to act. Here are just a few other ways to create a successful nostalgic marketing campaign: 1. La saison 2 de Stranger Things — comme la première — entraîne avec elle l'émoi des fans et une déferlante d'opérations de communication. When Netflix was promoting Season 2 of 'Stranger Things', their marketing campaign centered around a toll free number they used to engage with fans.

About this entry. That’s because the show used social marketing tactics, such as partnering with online broadcasting service Twitch, and social networks to spread the word.. 2.

Stranger Things 2, the second season of the Netflix original Stranger Things, was released on October 27, 2017.It consists of nine episodes ranging from forty-five to sixty-two minutes in length. As Stranger Things progresses through new seasons, Netflix continues to encourage those inside the field of communications to think outside the box. The campaign was focused mainly on Twitter and Facebook, but was re-posted… The stranger tweets came from U by Kotex, which used the season premiere as an opportunity to talk about periods, and Sesame Street. When Netflix was promoting Season 2 of 'Stranger Things', their marketing campaign centered around a toll free number they used to engage with fans. Eleven, the hero of Stranger Things, would have been a target of Eggo’s direct mail campaign. Not wanting to “L’Eggo” of that brand affinity, the brand prepared for Stranger Things Season Two with a series of experiential marketing efforts and campaigns across social media.

It began with the release of this trailer during Superbowl 2017. First of all, look at how effortlessly Stranger Things tugs at our nostalgia strings with vintage ads and clothes from the 1980s. Some of these brands are more obvious than others. Stranger Things Lightbulb Message Maker gives fans the chance to customize their own lightbulb messages, while with a text creator you can put a piece of text into a Stranger Things font. Stranger Things 2 was confirmed by Netflix on August 31, 2016 for a 2017 release.